The Importance of Online Advertising to Hospitality and Tourism Research Proposal

The Importance of Online publicize to Hospitality and Tourism - Research Proposal ExampleIn what tracks has the net profit changed the hospitality effort? 2. What does a consumer find when they search for information regarding their travel involve? 3. What are the methods social occasiond for the hospitality industry to connect with consumers? 4. What methods used by the hospitality industry office be considered unethical when dealing with consumers searching the mesh? 5. What disadvantages can be found for the consumer as they use the internet as a means to book their travel? 6. What are the advantages of the internet as a consumer looks to book travel? By using these questions to frame the inquiry, this research project will be qualified to focus on the internet as a source of advertising for the hospitality industry and the onus that it has had on consumer travel practices. 1.3 Theoretical Foundation The study that is being proposed is a quantitative study that is base upon a survey instrument. Quantitative study often begins by wanting to test a conceptual model of the question. Theory allows for predictions on which phenomena will manifest (Polit and Beck 2008, p. 57). This study predicts that the outcome to the study will suggest that internet marketing is an important part of hospitality industry advertising and that consumers have changed their travel practices as a result. The following hypotheses will frame the inquiry that is intended for this paper Hypothesis 1 The internet has changed the way in which the hospitality industry markets to consumers. Alternative Hypothesis 1 The internet has had no issue on the way in which the hospitality industry markets to consumers. Hypothesis 2 Internet advertising has changed the way in which consumers plan for holidays and travel.... This The Importance of Online Advertising to Hospitality and Tourism essay describes the benefits which the Internet brought into the sphere of hospitalitys advertiseme nt. The hospitality industry, like most industries, has been impacted by the tools that the internet provides for advertising. Online capacities for the hospitality industry do not precisely include advertising, but the potential for transactions making travel a more accessible experience. Advertising is highly competitive on the internet with someone al shipway coming up with new ways to attract the attention of an audience that is deluged with information all coming at them at once. The hospitality industry benefits from everything from data mining techniques to websites providing specific information. Without a web based presence it is unlikely that a hospitality industry entity would have success in this globalised and interconnected world. The research questions that have been defined for this study plow the various stakeholders in the hospitality industry and the impact that the internet advertising potentials have had on travel. The starting line question asks about the ch anges that have been made in relationship to the hospitality industry through internet advertising and will be answered through statistical inquiry as well as anecdotal information on the topic. Secondary research will provide answers as to how the hospitality industry is before long using the internet for expanding their opportunities with consumers.